A slide that argues one clear claim improves audience comprehension and retention.

I help engineers, consultants, and leaders build presentations people actually remember. I studied and researched Michael Alley's Assertion-Evidence method at Penn State, and I've applied it ever since.

Heat Pump Cycle
Traditional slide: Heat Pump Cycle, a bulleted list of ten steps in the refrigeration cycle
Assertion-Evidence slide: a heat pump moves heat rather than generating it, with a labeled diagram of the compressor, condenser, expansion valve, and evaporator

Same content. One version tells you what to remember.

The Method

One sentence stating your point beats a phrase headline every time.

Michael Alley developed the Assertion-Evidence method at Penn State. I contributed to his research as a co-author, and remain a practitioner of it today.

Assertion

The headline is a full sentence stating the one claim worth remembering.

Evidence

The body shows proof: a chart, image, or diagram, instead of restating the claim in text.

Services

I work with clients in one of three ways: teaching, building, or refining.

Teach

Workshops

Hands-on sessions that teach your team to build assertion-driven visual aids and deliver with confidence. With Michael Alley, I also offer a women's development course, previously taught at Texas Instruments.

Ask about a workshop
Build

Presentation Creation

Send your data, objectives, and background material. I pull out the argument that matters, build the deck, and hand you a script outline. You just need to practice and deliver.

Start a presentation
Refine

Slide Makeovers

Hourly help on an existing deck. We open with a working session on your content. We meet mid-cycle to trade feedback. We finish with a final review and delivery coaching before you present.

Get a makeover

In Their Words

A focused slide keeps the whole room on track.

"Loved all the examples, the hands-on opportunities, and the experienced critiquers."

2016 Participant, Texas Instruments, Women's Development Course

"Yours was the best presentation I attended at the conference. It modeled excellent implementation of the Assertion-Evidence approach."

Program Director, Big 12 University Conference

"This PowerPoint was the centerpiece of the meeting. The discussions were focused, constructive, and dynamic."

Client, CBRE

About

My engineering background shapes how I edit a technical argument.

Portrait of Keri Wolfe

I have a passion for effective communication, helping people express complex ideas as clearly as possible, no matter the audience.

2011 – 2013 · Penn State University

Research & Education

B.S. in Chemical Engineering with a minor in German and Honors in Communication Arts & Sciences. Contributed to Michael Alley's Assertion-Evidence research, presenting at the 2011 and 2012 ASEE National Conferences and co-authoring a thesis on effective engineering communication. As a Penn State Engineering Ambassador, delivered presentations to audiences from 4 to 400 people.

2013 – 2022 · Industry

Energy and Software Industries

A career spanning engineering, project management, and product management, both domestically and internationally.

2022 – Present · Houston, TX

Technology Consulting

Working as a technology consultant in a dynamic, fast-paced environment that requires staying responsive to shifting client priorities. Assertion-Evidence continues to shape how I approach presentations and communication.

Get in Touch

One message is enough to start scoping the right engagement.

Tell me a bit about your audience and timeline, and I'll follow up to scope the right engagement: workshop, full build, or makeover.

Location Houston, TX

Thank you for getting in touch. Keri will follow up as soon as possible.

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